EA is reportedly looking into changing FIFA's name to "EA Sports FC" in response.įIFA's statement also opens the door for more competition from other major developers. FIFA reportedly wants to charge EA $1 billion every four years to continue using its name, which EA has used since the mid-90s. Its biggest impact is apt to be on the name itself.
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EA negotiates licensing deals with individual clubs and leagues, and recently inked long-term detail with FIFPRO, a professional soccer association that will give EA access to the names and likenesses of thousands of players around the globe. This does not necessarily mean the end of EA's soccer franchise as we know it. The outcome will ensure that FIFA has a range of suitable parties with specialist capabilities to actively shape the best possible experiences and offerings for fans and consumers."
Consequently, FIFA is engaging with various industry players, including developers, investors and analysts, to build out a long-term view of the gaming, eSports and interactive entertainment sector.
"Technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments. "FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights," the statement read.
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