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After the closure of the downtown store in 1991, the Great Tree, and the annual Thanksgiving evening tree-lighting festivities, moved to nearby Underground Atlanta. Starting in 1948, the Great Tree, conceptualized by executive Frank Pallotta, was a massive pine, set on top of the multi-level glass "Crystal Bridge" connecting the main downtown Atlanta store which housed the "Store for Fashion" with the "Store For Homes" across Forsyth Street. Two holiday traditions associated with Rich's were the Great Tree and the Pink Pig Flyer. Rich's sold off its Knoxville store to Miller's when profits fell off, and refocused on its Georgia stores. That same year Rich's also opened a store at Belvedere Plaza Shopping Center, a large two-level strip mall in Belvedere Park near Decatur. The open-air mall shared space with the other major Atlanta department store, Davison's. Rich's opened its first suburban store at Lenox Square in 1959, Georgia's first shopping mall. Rich's moved outside the Atlanta area for its first new store in 1955 when a store in Knoxville Tennessee was opened. Under the leadership of Richard Rich, affectionately known as Dick Rich, Rich's began expansion in the 1950s. would operate as a real estate company.ĭaniel's son Walter Rich succeeded his uncle Morris as Rich's president from 1926 to 1947. In 1929, the company was reorganized and the retail portion of the business became simply Rich's, while a new, separate venture named M. The 1946/1948 Store for Homes addition, to the southeast of the 1924 building across Forsyth Street, was one of Atlanta's earliest examples of International Style architecture. It is an example of Palazzo style architecture, a favorite theme associated with department stores constructed in the early twentieth century. That building, now a part of the Sam Nunn Atlanta Federal Center complex, was added to eight times during its department store life. SE, between Alabama and Hunter streets, which it would occupy until closing in 1991. In 1924 Rich's moved into its last flagship store at 45 Broad St. Rich and Brothers and Company Building at its current address of 82 Peachtree St. That building is still standing, known as the M. In April 1907 the new 'emporium' opened for business. Rich's closed its furniture annex and moved its dry goods to that building, until a new building could be built on the site of 52-54-56 Whitehall. Both it and 54-56 Whitehall were torn down. In 1901 Rich's became a true department store when they divided like merchandise into separated sections. Ryan's Keeley's and Dougherty's and later, of the J.M.

īy 1877, Rich's was considered one of the "Big Five" stores in town, in the league of Chamberlain, Boyton, & Co. King Blvd.) and in September 1882 to 54-56 Whitehall. With business success came a need for expansion, and the store was moved to ever larger locations: in July 1875 to 35 Whitehall in September 1875 to 43 Whitehall in October 1875 to 65 Whitehall, at the corner of Hunter (now M.L. In 1884 when the third brother Daniel was admitted into the partnership, the name became M. in 1877, when Morris and brother Emanuel formed a partnership. The sole proprietor was Mauritius Reich (Anglicized to Morris Rich), a Hungarian Jewish immigrant. Rich & Co., a dry goods store, on, at 36 Whitehall Street. South side of 1946-1948 "Store for Homes" and 1958 service building, from southeast facing northwest.